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WideOrbit

WideOrbit

Overview

What is WideOrbit?

WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.

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Recent Reviews

TrustRadius Insights

WideOrbit has proven to be an invaluable tool for users, streamlining and simplifying the sharing of audio between markets. The paperless …
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Pricing

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What is WideOrbit?

WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is WideOrbit?

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. The platform ties everything together from pitch to payment. WideOrbit brings a "Wider-World" approach, aiming to provide broader capabilities, bigger insights, and better connections for media companies. WideOrbit boasts users among industry leaders – from AMC to Meredith to Audacy – who have partnered with the company since 1999.

WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, ViacomCBS, Fox, Urban One, Nexstar, Hearst, Univision, Gray Television, TEGNA, and many other media companies around the world.

WideOrbit Features

Ad Campaigns Features

  • Supported: Sequence targeting

Ad Reporting & Analytics Features

  • Supported: Ad dashboards
  • Supported: Ad forecasting and optimization

WideOrbit Competitors

WideOrbit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States,
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

WideOrbit has proven to be an invaluable tool for users, streamlining and simplifying the sharing of audio between markets. The paperless order and inventory tracking feature prevents overselling of dayparts without manager approval, making TV buying a much easier process. Sales controls on orders also help prevent duplicate data entry errors, saving time and improving efficiency. Users appreciate the ability to transfer descriptions to the next house number, which saves time and avoids starting from scratch. The user-friendly interface of WideOrbit makes it easy to build campaigns and avails, providing a seamless experience for users. Users find value in features such as client credits, spot times, and delivery reports. WideOrbit is praised for making media traffic easier and more time-saving. While some users have experienced reconciliation problems due to an outdated system, they acknowledge that WideOrbit has the potential for long-term benefits. WideOrbit's grid styles make it easy to pull preempts, prelogs, and postlogs for clients, enabling smooth operations for radio stations in different locations. The seamless integration of WideOrbit with the sales side of things is greatly appreciated by users. In addition, WideOrbit helps maximize revenue efficiently and enables easy running of various inventory and revenue reports. Users find that WideOrbit provides a smooth experience for running radio shows and allows for a seamless transition from the planning stage to booking ads. Sales assistants and planners can work together easily in WideOrbit as everything is in one system, improving overall efficiency. The software's ability to handle different order scenarios and track progress through traffic, accounting, and production is considered useful. WideOrbit's optimizer is also helpful for maximizing clearance on ROS/InGame spots. Users can access reports and information quickly, benefitting co-workers and clients alike. WideOrbit makes it easy to work with sales teams in different locations by providing access to the same information. The order ingest feature minimizes human error and benefits both users and clients. WideOrbit is used for all TV station orders, reports, and more. It has made traffic easier and more timely with the missing instructions email feature. Compared to previous traffic systems, WideOrbit is considered more user-friendly and is widely used for scheduling spots and tracking inventory. WideOrbit helps in creating and publishing media advertising, as well as tracking marketing revenue to keep it organized. It is also helpful in managing traffic in the broadcast world when used correctly. The software provides company-wide billing in one place, integrating seamlessly with AdServer. Users appreciate WideOrbit's ability to resolve incorrect order entries and capture revenue through reports, making billing, application, and managing aging easy tasks. Quick and easy access to orders, pre-empts, and aging are valued features of WideOrbit. With its ability to handle different order scenarios and track their progress through traffic, accounting, and production, WideOrbit proves useful for optimizing revenue. In addition to these capabilities, WideOrbit's seamless integration among planning, sales, and inventory teams improves efficiency. The On Demand software provided by WideOrbit offers an affordable alternative for hosting podcasts. Users appreciate the analytics capabilities of WideOrbit, allowing them to sort and analyze data in various ways. Whether it's running radio shows or aligning sold ads with their appearance on TV and websites, WideOrbit is utilized by sales and marketing departments for various purposes such as syncing with CRM, generating revenue reports, invoicing clients, entering orders, and managing spot times. While some users find WideOrbit more complex than their previous system and require upper management approval for certain tasks, they appreciate its ability to sort inventory in different ways and automate the placement of commercials, reducing manual work. Overall, WideOrbit provides valuable data-driven insights both inside and outside the office.

Familiar Layout and Reliable Broadcasting: Users have found that Wide Orbit has a layout that feels familiar to them, which contributes to their perception of it being a highly reliable system for on-air broadcasting. They appreciate the seamless continuation of programming from the server even if there are issues with studio computers.

Effective Editing Capabilities: Users value the robust editing options in Wide Orbit, particularly when it comes to adjusting voice tracks. These features enable them to make necessary changes efficiently and effectively.

Streamlined Operations with One-Domain System: According to users, Wide Orbit's ability to run an entire station under one domain significantly reduces errors on orders and duplicate entry. This streamlined approach saves stations money and eliminates potential conflicts between sales and traffic departments.

Delays and slow performance during live usage: Some users have experienced delays and slow performance when using WideOrbit, especially during live usage. This issue has been attributed to the configuration with servers causing these delays. These delays can hinder productivity and disrupt workflow.

Clumsy and buggy shortcuts interface: The shortcuts interface in WideOrbit has been described as clumsy and buggy by some users, making it difficult to navigate the software efficiently. This can lead to frustration and inefficiencies in completing tasks.

Confusing main menu: Users have found the main menu in WideOrbit to be confusing, requiring time to understand where the items are located. This confusion can result in wasted time searching for specific features or functions within the software.

Users of Wide Orbit have made several recommendations based on their experiences with the software. Many users recommend utilizing the help and support team provided by Wide Orbit as they found the assistance they received valuable in resolving any issues or questions they had. Users also recommend taking advantage of the training and modules offered by Wide Orbit, as they found that doing so helped them fully understand and utilize the features of the software, resulting in a more efficient experience. Additionally, users recommend considering Wide Orbit as a solution for managing media deals, noting that the software is user-friendly and easy to communicate with multiple people, making it an effective tool in handling media-related tasks. Overall, users have expressed satisfaction with Wide Orbit and its capabilities in the media/broadcasting industry.

Reviews

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Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use WideOrbit to manage our inventory both in terms of analyzing average unit rates and percent of sell out of our prime and weekend dayparts. I use WideOrbit to track key client spending trends. I use it daily to track political accounts during election season by market and station. I have used several other traffic systems in my career and I find Wide Orbit to be the most user-friendly and data-driven product in its class.
  • Revenue Reporting
  • Inventory Management
  • Competitive Category reporting
  • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
  • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
  • offer a monthly calendar of training opportunities like Nielsen offers
WideOrbit has the lead in sales reporting and account management. Once you get your templates created, it is easy to switch between accounts, agencies, reps, etc to drill down to the analytics you need. WideOrbit offers greater flexibility than its competitor when comparing features to support station management.
Ad Campaigns (5)
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Ad campaign creation
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Display advertising
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Ad display and retargeting segmentation
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Sequence targeting
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Ad Network Integration (2)
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Data Transfer
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DSP integration
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Ad Reporting & Analytics (6)
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Ad dashboards
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Ad performance reports
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Ad conversion tracking
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Ad attribution reporting
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Cross-channel ad management
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Ad forecasting and optimization
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  • helps us manage our clients
  • assists us in business forecasting and trending
  • helps us manage our sellers and markets
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